Etiquette is simply practicing good manners and being polite. It is just as important on Facebook as it is at your business; maybe more so because it is so easy to click away to the next competitor.

Remember, there are your future customers you are talking to. Go out of your way to make them feel welcome on your Facebook page.

Here are some social media etiquette mistakes you need to avoid.

Ignoring comments.

You don’t need to respond to every single comment on your Facebook page. People will get tired of that pretty quick. Just keep an eye out for important comments and trends and respond to those.

When someone posts a comment that relates directly to a product or service that you offer reply to their comment with helpful information. This is a good time to suggest they visit your website or contact you directly for more information.

When you notice a trend in comments on a specific topic that is a good time to reply to all those comments at once. You may even want to create a new post addressing the issue.

 

Not answering questions.

When someone posts a question on your page they deserve an answer. Providing a prompt helpful answer could lead to the next sale for your business.

When posting your answer be sure to use the @ tag to have your answer show up in their notifications inbox.

 

Too many updates.

You need to get your message out. But posting updates back to back or all day long is too much. No one wants to see your updates every time they go on Facebook. If they do they will start to ignore you or remove you from their liked pages.

Unless you have something really important to share never post a new update until your last update has dropped out of the news feed. 1 or 2 updates per day is enough.

 

Using your personal profile for business.

If you have a business you should be using a business page. Period.

Don’t create a personal profile for your business and then try to get all your friends to be “friends” with your business. Has anyone ever said “I want you to meet my friend Main Street Diner?” Businesses don’t have friends. They have fans and customers.

 

Not including your contact information.

People want to do business with you. Don’t hide your contact information. Make it easy for people to contact you using the method they prefer. That means prominently displaying your email (or a link to your contact form), your phone number, and your address if your business has a physical location with walk-in customers.

 

Using the same canned response to every comment.

Pick and choose the comments you want to respond to and leave a helpful reply. Don’t follow up on every comment with “Thanks for sharing,” or “You are so right.”

 

Fighting fire with fire.

If someone posts a negative comment about your business on your page don’t get into a shouting match with them. This only makes you look bad.

If someone posts a comment with a legitimate problem it is best to address it on Facebook and solve the problem. These people can turn into loyal customers and your reputation will be enhanced among other visitors to your page.

But sometimes you’ve got people who just want to stir up trouble for your business. Usually competitors. In that case jus delete the comment and move on. You wouldn’t allow someone hangs around in your business and bad mouth it all day long. Why allow it on Facebook.

 

Promoting your business in every post.

It’s okay to promote – as long as you don’t promote in every post.

Focus on being helpful. Post tips and news related to your niche most of the time. This will build trust with your fan base so that when you do post an offer people will be willing to take you up on it.

About one in 7 posts should be promoting your offers.

Incomplete about pages.

Take the time to complete all the information on your about tab. It is one of the most visited pages after your wall. People who considering doing business or contacting you will often check out your about page first. If all the information is there people will be more likely to take the next step.

By using proper etiquette on Facebook you’ll convert visitors to your page into fans, leads and sales at a higher rate. And that is why good etiquette equals good business.

Have you ever done something on Facebook that you later found out was maybe not such a good practice. Or did you come across an etiquette mistake by someone else? We’d love to hear about it in the comments.