Show that your claims are verifiable.

Back up any claims you make by citing the source of the claim and providing a link. Even if people don’t click on the link just the presence of it adds credibility in your visitor’s eyes. Making claims that you can’t prove, or that seem too good to be true, can hurt your credibility

Show that you are a real live business and not just a page on the web.

The best way to prove that you are a real business is to include your street address on your site. You can also include photos of your building if you have a brick and mortar location. If you work from home you can include a picture of your home office. If you ship products from your garage include a picture of the garage full of products.

Photos of people who work in the business help people to see that there are real people involved.


Show off your expert status.

Explain why you are an expert in this field and any specialized training you have had. If you belong to any professional or trade organizations in your field be sure to tell people about it. If you are listed in any trade journals online be sure to link to your profile.


Make it easy for people to reach you.

Don’t hide behind your website, People want to contact you because they want to do business with you. Be easy to reach. List your phone number, email address, and mailing address on your site. If you use Twitter or Facebook put links to your profile pages. You never know what someone’s preferred method of contact is, so make it easy for people to get in touch with you.

Match your site’s theme with its purpose.

Make sure your site’s design is a good match for the business you are in. Consider the colors, layout, fonts and images you use. But remember there is no one size fits all. What works for an Elvis impersonator probably won’t work for a bankruptcy attorney.

Keep your site up to date.

If someone visits your site and the first thing they see is a promotion for an event that has already passed you instantly lose credibility.

Lose the ads.

If you are running a business that sells a product or service do not put ads on your site. For one thing ads will take visitors off your site rather than looking at your offer.

But most importantly, if people see ads on your site they won’t take what you are selling seriously. You’ll look more like a review site than a business that has a product or service that actually solves their problem.


Sweat the small stuff.

A misspelled word or grammatical error can hurt your credibility more than you think. The same goes for a broken link or an image that does not show. Find all the errors on your site and fix them.

Another word for credibility is believability. If people don’t believe what you are saying it is extremely unlikely they will do business with you.

In order for people to find you believable they must feel that you are trustworthy, and that you have expertise in your field.

Including testimonials from current customers will also boost your credibility, especially if the person giving the testimonial will allow you to use their full name, city and state.

Remember, credibility is in the eye of the beholder. Everything about your site either builds credibility in the mind of your customer, or causes them to doubt you. Don’t give them a reason to doubt

Include a privacy statement on your site. Not many people will actually read it but just the presence of a link will show that you take their privacy seriously and make you more trustworthy.

If your business is a member of organizations like the Better Business Bureau or TrustWave say so and use those seals on your site